A New Visual Identity Blending Tradition with Modernity
A Fresh Blend: Modern Meets Traditional in Bali's New Visual Identity
The island of Bali is known for its stands filled with golden sand, beautiful green rice fields, and friendly locals. The fictive brief was commissioned by the island's tourism authority and the challenge was to bring the Bali brand identity into a visual identity. The result: a logo design that weaves the fluid elegance of Arabic calligraphy with the geometry of Hindu typography, A unified representation of Bali's melded cultural heritage.
This design was showcased across different formats, all reflecting Bali's unique spirit. On billboards, it served as an inviting entrance to Bali's peaceful setting. Tote bags carried the fresh design, turning them into portable art. Online, informing people about the possibilities and must know rules in Bali. Each use was a mix of old and new, combining traditional beauty with sleek, modern style.
